Rockstar Games is gearing up to unleash an elaborate marketing blitz for the highly anticipated Grand Theft Auto VI, slated to launch in the final quarter of 2025. As excitement builds, a potential timeline of the marketing activities has emerged, showcasing a strategic approach honed by Rockstar’s previous successes with GTA V and Red Dead Redemption 2.
The campaign kicks off with the game’s second trailer expected later this year, followed closely by the initiation of pre-orders. This stage will also see a flurry of media previews and large-scale advertisement billboards aimed at capturing the audience’s attention.
Fans can look forward to the “Release Date + Screenshots Reveal” in early to mid-March 2024, an event that promises to offer a more concrete glimpse into the sprawling, detail-rich world of GTA VI. The timeline suggests a steady cadence of content drops, including multiple trailers—such as the intriguingly titled “Jason & Lucia Trailers” set for early to mid-June 2025—and a gameplay trailer in late summer.
GTA 6 marketing phase is expected to ramp up later this year with Trailer 2, followed by pre-orders, media previews, advertisement billboards and more.
Exciting times ahead! pic.twitter.com/6yb9h65iF2
— GTA 6 Countdown ⏳ (@GTAVI_Countdown) June 22, 2024
In the run-up to the game’s launch, Rockstar plans to unveil special and collector’s editions of the game, ensuring that die-hard fans and collectors have something extra to look forward to. This phase, scheduled from late June to mid-July 2025, will also complement the later stages of the marketing push which includes the “GTA Online Trailer” in late September and the “Launch Trailer” in early October to late November.
By aligning the GTA VI launch window in mid-October to early December, Rockstar positions itself to capitalize on the holiday season, a strategy that proved highly lucrative with its previous titles. The game’s first trailer, which aired on December 5, 2023, has already set the tone, reflecting Rockstar’s commitment to delivering another groundbreaking experience in the Grand Theft Auto series.
This meticulously crafted marketing strategy not only aims to stoke the fires of anticipation among the series’ dedicated fan base but also seeks to attract new players with its stunning visual and narrative promises. As 2025 approaches, all eyes will be on Rockstar to deliver yet another cultural phenomenon.
