Samsung Set to Enter XR Market with New Headset, Aiming to Challenge Apple’s VR/AR Dominance

Samsung is making bold strides in the XR (Extended Reality) market, aiming to directly compete with Apple, according to reports from SamMobile. The company plans to launch its own XR headset, anticipated to hit the market either later this year or in the first half of the following year. To support this venture, Samsung’s subsidiary, System LSI, known for designing Exynos processors and ISOCELL camera sensors, is diligently working on developing customized chips specifically designed for XR devices.

System LSI is set to enter the XR chip market, as they foresee a surge in demand for XR devices following the imminent releases of Apple and Samsung’s XR headsets. Samsung’s strategic goal is to position themselves as strong contenders against major players like Google and Qualcomm in this emerging market, as reported by KEDGlobal.

In order to power their XR devices, Samsung is exploring two approaches: creating entirely new chips or modifying existing ones. These chips play a crucial role in driving the operating systems and applications, enabling seamless processing of sensor data and accurate tracking of users’ movements. Such advancements lead to immersive experiences, including data-rich navigation and virtual meetings seamlessly integrated with reality.

Market research firm Counterpoint Research projects that annual sales of XR equipment will surpass 110 million units by 2025, a substantial increase from the current annual sales of 18 million units. Moreover, the overall XR equipment market is expected to generate $50.9 billion in sales by 2025, compared to $13.9 billion in 2022. Samsung’s MX (Mobile Experience) division is collaborating with Google for the operating system and partnering with Qualcomm for the processor, as they work diligently to develop their highly anticipated XR headset.

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