Global smartphone sales have been experiencing a prolonged decline, and this trend continues to persist. However, according to a recent report from Canalys, there are signs that the decline is slowing down, partly due to an industry-wide inventory reduction and signs of demand recovery in specific regional markets.
Samsung still takes the lead in smartphone market share
Samsung retained its position as the leading smartphone manufacturer, but its performance during this period was its weakest since 2013. In an effort to bounce back, Samsung is investing in the premium segment and has introduced the Z Fold and Flip models in 2023, which may boost its overall performance.
“The decline in the global smartphone market has once again narrowed, helped by an industry-wide inventory reduction and signs of demand recovery in certain regional markets,” commented Amber Liu, Analyst at Canalys.
During the second quarter of 2023, a total of 258.2 million units were shipped globally. Samsung secured its lead by shipping 53 million units, while Apple captured a 17% market share with 43 million unit shipments. Xiaomi followed in third place with a total of 33.2 million units shipped.
OPPO claimed the fourth position with a 10% market share, and it’s worth mentioning that OPPO’s sales also include OnePlus, which holds another 10% market share.