There’s no question that YouTube is the go-to platform for video streaming. Whether it’s the latest tech news, life hacks, or just about anything else you can think of, YouTube has it all. The variety of content available on the platform is practically limitless. But now, it seems the company is exploring new ways to generate revenue beyond advertising. One of these potential avenues? Expanding its Primetime Channels feature.
YouTube might soon feel like another ‘Prime Video’
A few years ago, YouTube introduced a feature called Primetime Channels to its platform. This feature allows viewers to sign up for subscriptions to popular streaming services like Paramount+ or Max directly through the YouTube app. It’s similar to what you’d find on platforms like Amazon Prime Video. However, Google and YouTube haven’t put much effort into promoting the feature. As a result, even with billions of users, many people are still unaware that Primetime Channels even exists.
According to a recent report by The Information, YouTube is exploring ways to diversify its revenue streams beyond advertising. One of the key strategies being considered is expanding its Primetime Channels feature. However, turning this into a mainstream success isn’t as straightforward as it sounds. YouTube is still in the process of figuring out how to refine the feature and determine the best way for users to engage with it.
Now that YouTube is focusing on integrating and highlighting the Primetime Channels feature more prominently, it’ll be interesting to see how the company redesigns its app to make it stand out. A thoughtful and careful redesign will be needed. One possibility is that YouTube could add a dedicated section for Primetime Channels on the home screen, making it easier for users to discover and access. The user interface might end up looking similar to what we see on other OTT platforms like Amazon Prime Video.
