It’s been a while since Instagram introduced Reels, its short-video feature within the app, and it didn’t take long for it to skyrocket in popularity. Reels quickly became one of the most beloved sections of Instagram. Now, rumors are swirling that Instagram is working on a standalone app dedicated entirely to Reels, and we might see it officially launched very soon.
Instagram Reels will soon have a dedicated app
According to a report by The Information (via), Instagram head Adam Mosseri has reportedly informed staff this week that a standalone app for Reels is under consideration. While this raises the possibility of Reels becoming a separate platform, it’s still unclear whether Instagram will retain the Reels feature within its main app or phase it out in favor of the new app.
The app is reportedly being developed to capitalize on the current situation surrounding TikTok, the popular short-video platform in the US. TikTok faced a temporary ban recently and was later restored, but it remains under scrutiny by the US government. This uncertainty could present an opportunity for Instagram to attract more users to Reels, potentially positioning it as a strong alternative in the short-video space.
How this potential change will impact the existing user base of Instagram Reels remains to be seen. For now, we’ll have to wait for more official details from the platform. If there are any updates in the future, you’ll be among the first to know, right here on GSMChina. Stay tuned!
