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Yesterday, Nothing’s sub-brand CMF made some big moves in India by launching the CMF Phone 2 Pro, along with three new earbuds—the Buds 2, Buds 2a, and Buds 2 Plus. The event even had Tarun Pathak, Research Director at Counterpoint Research, sharing some exciting insights about Nothing’s growth in the country.
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Nothing becomes fastest growing brand with 156% YoY growth
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During the launch, Pathak revealed that Nothing is now the fastest-growing smartphone brand in India, with a massive 156% year-on-year growth in Q1 2026. What’s even more impressive? This is the fifth quarter in a row where the brand has seen such explosive growth. In fact, Nothing is the only company in the last ten years to pull off this kind of consistent success.
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CEO Carl Pei didn’t hold back his excitement either—he took to X (formerly Twitter) to celebrate the milestone. With its fresh designs and unique features, Nothing has clearly carved out a space for itself in India’s competitive smartphone market, which happens to be the second-largest in the world.
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Now, after the successful launch of the Phone (3a) series and the CMF Phone 2 Pro, the company is gearing up for its next big release—the Nothing Phone (3). Reports suggest it’ll debut in Q3 2026, with July being the most likely month. If Nothing keeps up this momentum, the Phone (3) could be another game-changer.
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