POCO is one of the most popular smartphone brands in India. Its strategy of launching budget smartphones with top-notch specifications seems to work well in the country. The brand is now working on the launch of a new budget 5G device in India, the POCO M7. But there’s an exciting move behind this, and it’s not exactly a newly developed device but rather a re-brand of a Redmi device. Read till the end to know more about it.
POCO M7, the re-branded Redmi 14R, is set to launch in India soon
As per the source, the recently launched Redmi 14R 5G will debut in India as POCO M7 5G. The launch will happen very soon. But this is not it, another source reports that the same device will land in India as Redmi 14C 5G. So basically, the Redmi 14R, the POCO M7 5G and the Redmi 14C are all the same devices but with different marketing names.

The exact intention behind launching the same devices with different names remains unknown. But this could very well be because of the multi-branding strategy that helps the firm reach a wider audience and therefore sell more devices. POCO is now known as an independent brand and launching the device under POCO’s branding can give it a new identity.
POCO M7 rumoured specifications
Talking about the specifications, the POCO M7 5G is expected to be an entry-level 5G device and hence, it will have basic specifications. It is said to offer a 6.88-inch IPS LCD with 720P HD+ pixel resolution and up to 120Hz high refresh rate support. The device will be powered by Qualcomm’s Snapdragon 4 Gen 2 chipset. It will run HyperOS for POCO. The UI will be lightweight to ensure that it runs snappy on day-to-day usage.
Read more: POCO M6 makes its silent debut in the global market
Coming down to the cameras, it will have a basic camera setup of a 13-megapixel primary wide sensor and a 5-megapixel front selfie snapper. There won’t be any auxiliary sensors and that does make sense given that it is going to be a budget device. It will pack a 5160mAh battery with the support of 18W fast wired charging.
The launch is expected to happen very soon. It may carry a price tag of around $150. We are excited about its official launch.